At the most general level, my interests concern the unconscious and how it interacts with judgment, behavior, and conscious thought. More specifically, I am pursuing a program of research in implicit social cognition looking at the structure and function of attitudes, beliefs, and identity.
Research in this area has pointed to the distinct qualities of implicit preferences that are not reflected in typical, explicit modes of measurement. I believe that investigation of implicit versions of concepts like attitudes and stereotypes will expand the conceptual and predictive utility of those constructs. For example, stereotypes that are not endorsed may still influence judgments or behaviors through their representation in memory even when those representations are not consciously accessible. The qualities of implicit social cognition provide a novel avenue of investigation into the relationship among concepts like 'attitude,' 'belief' and 'identity', and the freedoms and constraints that accompany membership in social groups.
My interest in these issues has translated into investigations of (a) the predictors of correspondence between implicit and explicit preferences, (b) the presence of cognitive-affective consistency in implicit social cognition, (c) the role of implicit attitudes, beliefs, and identity in orientation toward math and science, (d) evidence for multiple implicit evaluations of single targets, (e) the consequences of implicit attitudes and beliefs in judgment and behavior, and (f) methodological developments for investigations of implicit social cognition. These interests are applied in domains of social import such as: ethnicity and prejudice, the participation of women in science, and the relationship between ideology, beliefs, and bias.
- Attitudes and Beliefs
- Culture and Ethnicity
- Gender Psychology
- Person Perception
- Prejudice and Stereotyping
- Research Methods, Assessment
- Self and Identity
- Social Cognition
Research Group or Laboratory:
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- Ratliff, K. A., Swinkels, B. A. P., Klerx, K., & Nosek, B. A. (2012). Does one bad apple(juice) spoil the bunch? Implicit attitudes toward one product transfer to other products by the same brand. Psychology and Marketing, 29, 531-540.
- Schmidt, K., & Nosek, B. A. (2010). Implicit (and explicit) racial attitudes barely changed during Barack Obama’s presidential campaign and early presidency. Journal of Experimental Social Psychology, 46, 308-314.
- Nosek, B. A., & Banaji, M. R. (2001). The go/no-go association task. Social Cognition, 19(6), 625-666.
- Bar-Anan, Y., & Nosek, B. A. (2012). Reporting intentional rating of the primes predicts priming effects in the affective misattribution procedure. Personality and Social Psychology Bulletin, 38, 1194-1208.
- Nosek, B. A., & Riskind, R. G. (2012). Policy implications of implicit social cognition. Social Issues and Policy Review, 6, 112-145.
- Ratliff, K. A., & Nosek, B. A. (2011). Negativity and outgroup biases in attitude formation and transfer. Personality and Social Psychology Bulletin, 37, 1692-1703.
- Graham, J., Nosek, B. A., Haidt, J., Iyer, R., Koleva, S., & Ditto, P. H. (2011). Mapping the moral domain. Journal of Personality and Social Psychology, 101, 366-385.
- Nosek, B. A., Graham, J., Lindner, N. M., Kesebir, S., Hawkins, C. B., Hahn, C., Schmidt, K., Motyl, M., Joy-Gaba, J., Frazier, R., & Tenney, E. R. (2010). Cumulative and career-stage citation impact of social-personality programs and their members. Personality and Social Psychology Bulletin, 36, 1283-1300.
- Ratliff, K. A., & Nosek, B. A. (2010). Creating distinct implicit and explicit attitudes with an illusory correlation paradigm. Journal of Experimental Social Psychology, 46, 721-728.
- Nosek, B. A., Smyth, F. L., Sriram, N., Lindner, N. M., Devos, T., Ayala, A., Bar-Anan, Y., Bergh, R., Cai, H., Gonsalkorale, K., Kesebir, S., Maliszewski, N., Neto, F., Olli, E., Park, J., Schnabel, K., Shiomura, K., Tulbure, B., Wiers, R. W., Somogyi, M., Akrami, N., Ekehammar, B., Vianello, M., Banaji, M. R., & Greenwald, A. G. (2009). National differences in gender-science stereotypes predict national sex differences in science and math achievement. Proceedings of the National Academy of Sciences, 106, 10593-10597.
- Graham, J., Haidt, J., & Nosek, B. A. (2009). Liberals and conservatives rely on different sets of moral foundations. Journal of Personality and Social Psychology, 96, 1029-1046.
- Lindner, N. M., & Nosek, B. A. (2009). Alienable speech: Ideological variations in the application of free-speech principles. Political Psychology, 30, 67-92.
- Nosek, B. A., Banaji, M. R., & Greenwald, A. G. (2002). Math = Male, Me = Female, therefore Math = Me. Journal of Personality and Social Psychology, 83(1), 44-59.
- Greenwald, A. G., Banaji, M. R., Rudman, L. A., Farnham, S. D., Nosek, B. A., & Mellot, D. S. (2002). A unified theory of implicit attitudes, beliefs, self-esteem and self-concept. Psychological Review, 109(1), 3-25.
- Nosek, B. A., Banaji, M. R., & Greenwald, A. G. (2002). Harvesting implicit group attitudes and beliefs from a demonstration website. Group Dynamics, 6(1), 101-115.
- Nosek, B. A., Graham, J., & Hawkins, C. B. (2010). Implicit political cognition. In B. Gawronski & B. K. Payne (Eds.), Handbook of Implicit Social Cognition (pp. 548-564). New York: Guilford.
- Nosek, B. A., Hawkins, C. B., & Frazier, R. S. (2012). Implicit social cognition. In S. Fiske & C. N. Macrae (Eds.), Handbook of Social Cognition (pp. 31-53). New York: Sage.
- Graduate Social Methods
- Implicit Cognition
- Introduction to Psychology
Department of Psychology
102 Gilmer Hall
P.O. Box 400400
Charlottesville, VA 22904-4400
- Phone: (434) 924-0666