Brian Nosek
Department of Psychology
102 Gilmer Hall
P.O. Box 400400
Charlottesville, Virginia 22904-4400
U.S.A.
Home Page
Phone: (434) 924-0666
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At the most general level, my interests concern the unconscious and how it interacts with judgment, behavior, and conscious thought. More specifically, I am pursuing a program of research in implicit social cognition looking at the structure and function of attitudes, beliefs, and identity.Research in this area has pointed to the distinct qualities of implicit preferences that are not reflected in typical, explicit modes of measurement. I believe that investigation of implicit versions of concepts like attitudes and stereotypes will expand the conceptual and predictive utility of those constructs. For example, stereotypes that are not endorsed may still influence judgments or behaviors through their representation in memory even when those representations are not consciously accessible. The qualities of implicit social cognition provide a novel avenue of investigation into the relationship among concepts like 'attitude,' 'belief' and 'identity', and the freedoms and constraints that accompany membership in social groups. My interest in these issues has translated into investigations of (a) the predictors of correspondence between implicit and explicit preferences, (b) the presence of cognitive-affective consistency in implicit social cognition, (c) the role of implicit attitudes, beliefs, and identity in orientation toward math and science, (d) evidence for multiple implicit evaluations of single targets, (e) the consequences of implicit attitudes and beliefs in judgment and behavior, and (f) methodological developments for investigations of implicit social cognition. These interests are applied in domains of social import such as: ethnicity and prejudice, the participation of women in science, and the relationship between ideology, beliefs, and bias.
 Journal Articles:
 Greenwald, A. G., Banaji, M. R., Rudman, L. A., Farnham, S. D., Nosek, B. A., & Mellot, D. S. (2002). A unified theory of implicit attitudes, beliefs, self-esteem and self-concept. Psychological Review, 109(1), 3-25.
- Greenwald, A. G., & Nosek, B. A. (2001). Health of the Implicit Association Test at Age 3. Zeitschrift für Experimentelle Psychologie, 48, 85-93.
- Nosek, B. A., & Banaji, M. R. (2001). The go/no-go association task. Social Cognition, 19(6), 625-666.
- Nosek, B. A., Banaji, M. R., & Greenwald, A. G. (in press). Math = Male, Me = Female, therefore Math is not equal to Me. Journal of Personality and Social Psychology.
- Nosek, B. A., Banaji, M. R., & Greenwald, A. G. (2002). Harvesting implicit group attitudes and beliefs from a demonstration website. Group Dynamics, 6(1), 101-115.
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